Let your HSP Intuition Guide You
Your Clients Will Benefit from Your Knowledge & Guidance
Hello, HSP Creatives.
I hope that any of you who are dealing with the aftermath of Hurricane Helene or Milton (or any other disaster) are okay. 🙏❣️
As Highly Sensitive People who are also highly creative, you know that we’re more sensitive and intuitive than the average person — and, in my opinion, we’re also more sensitive than HSPs who are not creative. We value authenticity — and that’s what helps us stand out as writers, leaders, and communicators:
Often, we just know if someone’s lying, misrepresenting themselves or their produce or service.
We can tell if someone is “off”, feels like they don’t fit in, or needs support.
And, when it comes to communicating - HSPs are able to hone in on the crux of messaging and how it can best reach its intended audiences.
Related to that last point, when it comes to developing professional communications as freelancers: our clients will likely know and understand their various audiences but they won’t necessarily know the best or most creative way to reach their audiences. Or, they may suggest a pat call-out or often-used messaging as suggested by their leadership.
This is where, as Highly Sensitive People and copywriting/communication experts, we use our client relation skills to persuade our client to consider our approach. The strategy we present may be new or different (and, of course, it should be different — otherwise why did they hire us?!).
Important caveat: Before we present our ideas to the client we will have put in the work by:
Conducting research
Thinking deeply about the audience(s) in question
Figuring out how this group best receives messaging
Discovering what’s worked in the past
Honing in on their ideal medium for receiving information
Keeping the ultimate objective for the program in mind
And, then, using our intuition and copywriting skills, we put our own creative spin on messaging that still meets the client’s objectives.
It’s here where we stand out and ultimately add value. Of course, it can be scary to be outspoken and perhaps be the odd man out in these discussions but, again, I would argue that this is why our client needs us — to offer a thoughtful, well-researched approached that also incorporates the sometimes subtle but always important HSP spin!
If anyone would like me to prepare a case study or conduct a workshop on how I turn this advice into action, let me know.
Opps and Pops
228 paying markets for freelancers — LinkedIn post by freelancing expert Natasha Khullar Relph
Nail Your Client On-boarding — Podcast episode by Cheniece Patrick
Katelyn Arford’s Friday October 9th freelance opps
SEO Editor for Graphite — Remote — International
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Until Next Time, HSP Copywriter — stay real.
Lisa