Crisis Communications
How HSPs Can Master this Important Aspect of Marketing-Communications
As you may know, there’s a great deal that’s involved in being a self-employed writer/comms consultant/copywriter. Beyond writing of course.
From invoicing to negotiating rates to client relations, building your business is not a simple endeavor. And, while I called this Substack “Secrets from an HSP Copywriter”, I intend to discuss various facets of marketing-communications, client relations, copywriting and business.
How Are You in a Crisis?
Yesterday, as part of my full-time job, I had the good fortune to attend a free webinar by crisis communications guru Melissa Agnes. Note that I am not affiliated nor receive any commission from Melissa - though I do intend to register for one of her courses.
In her webinar, focused on being “crisis ready”, she discusses how acknowledging emotions is key. I find this rather refreshing. As a Highly Sensitive Person, so often I notice that people ignore or dismiss emotions.
And, as an HSP, it’s often emotion that drives and informs us.
To be be adept at crisis communications, Melissa suggests that organizational leaders acknowledge the emotions that accompany a crisis - not ignore them. It’s important to connect with one’s audience and acknowledge the feelings that accompany a crisis whether that be lay-offs, an employee death, a factory fire, information leak, or any other incident that can affect the reputation of an organization or person.
I’m not going to give away any other details included in Melissa’s teachings but that one facet alone is critical and it reminded me that Highly Sensitive People can master this type of comms as we’re highly attuned to emotions and distress.
The key for us of course is to temper our own emotions and those around us in order to hone in on creating and delivering effective communications during a crisis.
Questions:
How are you in a crisis?
Have you ever taken part in crisis communications training?
Are you interested in learning more?
Please comment, write in Notes, or send me a direct message (a new aspect in Substack). And, please remember to “like” and share my posts.
Opps and Pops:
Again, I vet these opportunities as much as possible but readers are expected to do their own due diligence.
Professional Freelancers - Canadian-based
Opting Out of the Pain Olympics - by the brilliant Nedra Tawwab
Until next time, HSP - stay real.
Lisa