In the highly competitive realm of freelance writing and content creation, it’s important to stand out. I don’t say this to be dramatic or to cause stress. But, just as you want to stand out while searching for a traditional role, freelancers also need to stand out, find their USP (unique selling proposition), and let that shine while writing and when meeting with potential clients.
For some freelancers, it may be a particular expertise, personal connection, or educational background that gives them a leg up. This may be true for you as well. However, as a Highly Sensitive Person (HSP), our ability to dig deep and harness our emotional well is a universal characteristic that allows us to stand out. Truly, even “dry” subjects can be infused with creativity and emotion to make content sing.
In a landscape inundated with content and freelancers, it’s this ability to cut through the noise and speak directly to the heart that sets HSPs apart.
Here are specific examples as well as tips on how to do this: